Earlier this week I was invited to share my own experience and learnings on mindset in relation to transformations and gaining competitive advantage.
In the video I give a short introduction to what we learned and dive into a few examples of customer and systems mindsets.
Customer mindset:
Jobs-to-be-done
The Customer-Data-Gap (motivation)
Why situations are more important than people
A chain of measurement from work to value (output to outcome)
Systems mindset:
Choosing the ‘right’ model helps you see new (differentiating) opportunities [competitive advantage]
Finding opportunities for collaboration and co-creation across cross-functional teams and business units
I re-recorded some of the content.
Share this post